In the Fall of 2014 we made some changes to our baby storytime. Previously the program had been called Lapsit and it was held once a month. The program was for babies and toddlers from birth to 24 months. And no one was coming. I would generally only have 1-3 babies but I knew from talking to parents who came into the library that there was an audience for this type of program. Something had to change.
I took a good long look at how we were doing things. I ended up making only two changes. I changed the name of the program from Lapsit to Baby & Me. In our community no one knew what the word lapsit meant. It was library jargon. But Baby & Me makes it clear that it is a class for babies and caregivers and it sounds inviting and fun. The second change is that we went from monthly to weekly for 6-8 week sessions.
Now here we are, a year and a half later, and attendance at Baby & Me is through the roof! During the latest session we reached our room capacity almost every week. We are going to need a bigger room!
I think other libraries have noticed a similar trend. Our Preschool Storytime numbers seem to be dropping as more and more kids this age are in preschool or daycare. But there are a lot of caregivers looking for things to do outside the house with infants and one-year olds. I now know this from personal experience. Trust me, when you have a small baby you can go stir-crazy pretty quickly at home and there are limited things babies can do. Baby & Me is one of them, and of course parents love that its free too!
Stay tuned for an outline of how I plan Baby & Me and some examples of storytime plans. I have introduced lots of new props and activities with my Baby & Me crowd and I can’t wait to share them with you.